The impact of high‑quality advertising production on customer trust and product purchase: A case study of an electronics brand in Abuja
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
High‑quality advertising production is a pivotal factor in building customer trust and driving product purchases, especially in the competitive electronics market. In Abuja, electronics brands invest significantly in professional advertising production to create visually appealing and persuasive campaigns. This study examines how high‑quality advertising production influences customer trust and purchase decisions for an electronics brand. Elements such as superior visual design, coherent messaging, and advanced production techniques contribute to a premium brand image that fosters consumer confidence (Ibrahim, 2023). Customers are more likely to trust a brand when advertising materials are polished and professionally produced, which in turn enhances perceived product quality and encourages purchase behavior (Chinwe, 2023). Conversely, low‑quality production can detract from brand credibility and negatively affect customer perceptions. The research involves an analysis of advertising content, customer surveys, and sales performance data to determine the impact of production quality on consumer behavior. The ultimate goal is to provide actionable recommendations for electronics brands to enhance their advertising efforts and secure long‑term customer loyalty (Oluwole, 2024).
Statement of the problem
Electronics brands in Abuja face challenges in ensuring that their advertising production quality effectively builds customer trust and drives product purchases. Despite high investments in advertising, subpar production or inconsistencies in message execution can lead to customer skepticism and reduce perceived product value (Ibrahim, 2023). The gap between high production quality and customer trust undermines the overall effectiveness of advertising campaigns, leading to lower-than-expected sales performance. Additionally, without clear performance metrics, it is difficult for brands to assess the impact of production quality on consumer behavior. This study aims to address these challenges by evaluating the effect of high‑quality advertising production on customer trust and purchase decisions, ultimately providing recommendations for optimizing production standards (Chinwe, 2023).
Objectives of the Study
To assess the impact of high‑quality advertising production on customer trust.
To evaluate its influence on product purchase behavior.
To propose strategies for improving advertising production quality.
Research Questions
How does high‑quality advertising production affect customer trust?
What is the relationship between production quality and product purchase decisions?
What improvements can enhance advertising production standards?
Significance of the study
This study is significant as it examines the influence of high‑quality advertising production on customer trust and purchase behavior for an electronics brand in Abuja. The insights will help brands optimize their advertising production processes to build stronger customer relationships and boost sales. The research contributes to academic literature on advertising effectiveness and provides practical recommendations for enhancing brand credibility through superior production quality (Ibrahim, 2023; Oluwole, 2024).
Scope and limitations of the study
The study is limited to analyzing high‑quality advertising production and its impact on customer trust and product purchase for an electronics brand in Abuja, Nigeria, excluding other product sectors.
Definitions of terms
High‑Quality Advertising Production: The use of advanced creative and production techniques to produce polished advertising content.
Customer Trust: The confidence consumers have in a brand’s ability to deliver on its promises.
Electronics Brand: A company that designs, manufactures, or markets electronic devices.
Related Project Materials
AN INVESTIGATION OF THE EFFECTIVENESS OF PUBLIC LIBRARIES IN SUPPORTING SMALL-SCALE BUSINESS ENTREPRENEURS IN MINNA LOCAL GOVERNMENT AREA, NIGER STATE
Background of the Study
Public libraries are expanding their roles to serve not only academic communities but also local bu...
An evaluation of corporate valuation methods in investment banking: a case study of Heritage Bank
Background of the Study
Corporate valuation is a critical process in investment banking, determining the worth of companies for mergers a...
Optimization of Quantum Computing for Enhancing High-Speed Internet Infrastructure at Glo Nigeria, Abuja
Background of the Study
High-speed internet connectivity is a critical driver of economic growth and digital innovation. In...
The Effect of Academic Research on the Development of Financial Accounting Standards in Nigeria: A Case Study of the University of Ibadan
Background of the Study
Academic research plays a vital role in the development of financial accounting standards by pro...
PERCEPTION OF STUDENTS IN TEACHING AND LEARNING OF MATHEMATICS
Abstract
The research sought to find out the perception of students towards Mathematics and how it affects their academic attainment in a...
AN INVESTIGATION OF THE RELATIONSHIP BETWEEN INFORMATION LITERACY AND STUDENTS’ USE OF REFERENCE MATERIALS IN NIGER DELTA UNIVERSITY, WILBERFORCE ISLAND, BAYELSA STATE
Background of the Study
Reference materials are the backbone of academic research, providing students with reliable data an...
PHARMACOLOGICAL RATIONALE FOR THE USE OF SOME MEDICINAL PLANTS AS ANTIEPILEPTIC AGENTS IN NIGERIA
ABSTRACT
The effects of the hydro-alcoholic root bark extracts of C. edulis and B. aegyptiaca were studied on pentylenetetrazole (PTZ) an...
The impact of enforcement of internal policies on mitigating operational risks in banking: a case study of Guaranty Trust Bank
Background of the Study
Enforcement of internal policies is a cornerstone for mitigating operational risks in the banking...
AN EXAMINATION OF EMERGING TRENDS IN INFORMATION STORAGE AND RETRIEVAL IN SPECIAL LIBRARIES IN BADAGRY, LAGOS STATE
Background of the Study
Advances in storage technologies—cloud infrastructures, object storage, and distributed file...
The impact of digital banking on financial inclusion in urban communities: An evaluation in Abuja
Background of the study
Digital banking has revolutionized financial services by offering convenient and accessible banking solutions to...
